Work

Proof we turn expertise into earned attention

A selection of case work across public relations, content strategy, and full-service creative — for associations, developers, brokerages, and AEC firms.
Case studies

Full stories, real results

Service Group
Work Group
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  • Our Work

A national REIT campaign to reach bridge-loan investors — pairing Tier-1 business press with a full-funnel digital pipeline from landing page to HubSpot.

Placements in WSJ, Bloomberg, Kiplinger
Automated lead-nurture email sequences
Google PPC retargeting + HubSpot pipeline

Operating as a fully embedded public relations partner since 2021, the team was engaged to support leadership transitions, fund recapitalization, and rapid portfolio growth.

Cox Castle & Nicholson

A white-labeled 50th Anniversary celebration — plus a full logo rebrand, new website, and firm-wide copy — for one of CRE's top law firms.

Full event design + production
Firm-wide logo rebrand
Website build + firm-wide copywriting

Hill Street Realty is a privately held real estate investment firm. Ouridentity is disciplined, institutional, and quietly confident — built tosignal trust to investors and partners.

Connect serves as a full-service agency for KBS Direct – the direct investment platform from KBS, one of the nation’s leading office owners. Connect works with KBS on marketing strategy, messaging, and content, among other services, with the goal of driving investors to the KBS Direct website.

A mobile-first website highlighting LANE4's development, leasing, and property management expertise across the Midwest.

Mobile-first, responsive design
Clean, modern interface
Full-service portfolio storytelling

La Carniceria Wagyu

La Carniceria Wagyu is what happens when a world-renowned chef and a classic neighborhood carniceria combine. Chefs always look for the finest cuts of meats, the best spices, and the most decadent flavors, and La Carniceria Wagyu brings these best-in-class flavors to Brea, CA.

Design and execute comprehensive public relations to establish a faith-based affordable housing developer as a recognized voice in one of America’s most competitive real estate markets.

An immersive project-showcase site built around high-quality video and photography, with a UI/UX designed to reflect Mata's precision.

Immersive video + photography
Project-by-project storytelling
Custom UI/UX build

NAIOP SoCal — Podcast Launch

Launched a thought-leadership podcast venture end-to-end — producing and promoting conversations on the future of CRE with members and subject-matter experts.

Full production pipeline
Member + expert guest booking
Ongoing content engine

A performance-focused website rebuild paired with an email program that beats industry benchmarks on open rate, deliverability, and click-through.

10.46% click-through rate vs. 6.5% industry avg.
99.5% email delivery rate
8/10 HubSpot email health score

Crafted and placed impactful data-driven storylines, resulting in key legislative wins and more accurate market narratives on office occupancy, retail vibrancy, housing supply, conversions and other key issues for the industry.

Data-Driven Policy Communications
Featured in Tier 1 Outlets like New York Times, Bloomberg, Axios.
Reports cited by editorial boards, elected officials and important stakeholders.

A full rebrand — website, pitch decks, and investor materials — positioning Red Oak as a market leader to the broker-dealer/RIA and commercial real estate communities.

+40.5% site visits post-launch
+40.4% page views post-launch
Full investor-materials rebrand

TruAmerica has a compelling mission to enhance communities through value-add investments, but lacked a consistent, scalable channel to convey that story to capital partners, peers, and media. CEO Bob Hart sought an authentic alternative to traditional channels.

Website build + firm-wide copywriting

ULI — Project Recovery

Turned research from a 100-expert coalition into a sustained wave of earned coverage on rebuilding Los Angeles after the January 2025 wildfires — without a single press release.

Front page, LA Times
Dozens more outlets, regional + national
Earned national placement, Bloomberg

A research-driven white paper and magazine series translating shifting consumer behavior into a trusted point of view on the future of grocery retail.

Original market research
White paper + two magazine features
Positioned X Team as a retail-trends authority
Case studies

Full stories, real results

Case Study

Arcus Harbor

Case Study

Avatar Financial Group

A national REIT campaign to reach bridge-loan investors — pairing Tier-1 business press with a full-funnel digital pipeline from landing page to HubSpot.

Placements in WSJ, Bloomberg, Kiplinger
Automated lead-nurture email sequences
Google PPC retargeting + HubSpot pipeline
Case Study

BKM

Operating as a fully embedded public relations partner since 2021, the team was engaged to support leadership transitions, fund recapitalization, and rapid portfolio growth.

Case Study

Cox Castle & Nicholson

A white-labeled 50th Anniversary celebration — plus a full logo rebrand, new website, and firm-wide copy — for one of CRE's top law firms.

Full event design + production
Firm-wide logo rebrand
Website build + firm-wide copywriting
Case Study

Hillstreet Realty

Hill Street Realty is a privately held real estate investment firm. Ouridentity is disciplined, institutional, and quietly confident — built tosignal trust to investors and partners.

Case Study

KBS

Connect serves as a full-service agency for KBS Direct – the direct investment platform from KBS, one of the nation’s leading office owners. Connect works with KBS on marketing strategy, messaging, and content, among other services, with the goal of driving investors to the KBS Direct website.

Case Study

LANE4

A mobile-first website highlighting LANE4's development, leasing, and property management expertise across the Midwest.

Mobile-first, responsive design
Clean, modern interface
Full-service portfolio storytelling
Case Study

La Carniceria Wagyu

La Carniceria Wagyu is what happens when a world-renowned chef and a classic neighborhood carniceria combine. Chefs always look for the finest cuts of meats, the best spices, and the most decadent flavors, and La Carniceria Wagyu brings these best-in-class flavors to Brea, CA.

Case Study

Logos Development

Design and execute comprehensive public relations to establish a faith-based affordable housing developer as a recognized voice in one of America’s most competitive real estate markets.

Case Study

Mata Construction

An immersive project-showcase site built around high-quality video and photography, with a UI/UX designed to reflect Mata's precision.

Immersive video + photography
Project-by-project storytelling
Custom UI/UX build
Case Study

NAIOP SoCal — Podcast Launch

Launched a thought-leadership podcast venture end-to-end — producing and promoting conversations on the future of CRE with members and subject-matter experts.

Full production pipeline
Member + expert guest booking
Ongoing content engine
Case Study

REAL

A performance-focused website rebuild paired with an email program that beats industry benchmarks on open rate, deliverability, and click-through.

10.46% click-through rate vs. 6.5% industry avg.
99.5% email delivery rate
8/10 HubSpot email health score
Case Study

REBNY

Crafted and placed impactful data-driven storylines, resulting in key legislative wins and more accurate market narratives on office occupancy, retail vibrancy, housing supply, conversions and other key issues for the industry.

Data-Driven Policy Communications
Featured in Tier 1 Outlets like New York Times, Bloomberg, Axios.
Reports cited by editorial boards, elected officials and important stakeholders.
Case Study

Red Oak Capital Holdings

A full rebrand — website, pitch decks, and investor materials — positioning Red Oak as a market leader to the broker-dealer/RIA and commercial real estate communities.

+40.5% site visits post-launch
+40.4% page views post-launch
Full investor-materials rebrand
Case Study

TruAmerica

TruAmerica has a compelling mission to enhance communities through value-add investments, but lacked a consistent, scalable channel to convey that story to capital partners, peers, and media. CEO Bob Hart sought an authentic alternative to traditional channels.

Website build + firm-wide copywriting
Case Study

ULI — Project Recovery

Turned research from a 100-expert coalition into a sustained wave of earned coverage on rebuilding Los Angeles after the January 2025 wildfires — without a single press release.

Front page, LA Times
Dozens more outlets, regional + national
Earned national placement, Bloomberg
Case Study

X Team Retail Advisors

A research-driven white paper and magazine series translating shifting consumer behavior into a trusted point of view on the future of grocery retail.

Original market research
White paper + two magazine features
Positioned X Team as a retail-trends authority
Portfolio

Brands we've built for

A broader look at the developers, owners, brokerages, and law firms we've partnered with across creative, PR, and digital.

Mata Construction

CF Capital

X team Retail Advisors

Avatar Financial

Red Oak

BCE Properties

Haven Housing

Arcus Harbor

TruAmerica

Your story is next.

We build the same playbook around your goals and priorities.

A full-service marketing, PR, and design agency built exclusively for commercial real estate, financial services, food & beverage, and retail technology.
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