The Situation
ULI Los Angeles, the UCLA Ziman Center for Real Estate and the USC Lusk for Real Estate convened roughly 100 leading experts to develop Project Recovery: Rebuilding Los Angeles After the January 2025 Wildfires.
The Strategy
Our team spent time with more than a half-dozen key stakeholders to fully map the issue and craft a narrative that would reach multiple audiences — each receiving its news from different sources.
Results
With very targeted media relations done without a press release, the effort produced multiple pieces — online and front-page in print — in the Los Angeles Times, plus earned placements with Bloomberg and dozens of other outlets, regionally and nationally.
LA Times: Read Article
CoStar: Read Article
