Solution:
Introduce a new kind of developer—faith-driven yet institutionally credible—into the complex, politically charged affordable housing sector in Los Angeles. Logos had a strong mission and project pipeline, but lacked consistent messaging, media visibility, and a communications infrastructure.
Strategy:
The program balanced short-term visibility with long-term credibility, combining milestone-based announcements with sustained engagement across industry, civic, and faith-based networks.
Results:
In less than one year, Logos evolved from having no media presence to securing nearly 100 published articles and an estimated reach of 250 million across print, digital, and trade media including feature stories in the Los Angeles Business Journal, Urbanize LA, Portland Business Journal, Connect CRE, The Real Deal, and Institutional Real Estate Inc., each advancing Logos’ profile among investors, developers, policymakers, and community leaders. That brand visibility was reinforced by awards and speaking engagements with GlobeSt, ApartmentBuildings.com, and the Los Angeles Business Journal Awards.
