Solution:
Connect Creative conceptualized and executed a video-forward, platform-agnostic podcast that blended executive thought leadership with community-building narratives on behalf of TruAmerica Multifamily, Building Better Communities with Bob Hart. The B2B video podcast was designed to give the real estate investment firm a credible, owned communications platform in a competitive landscape.
Strategy:
Connect Creative built the entire podcast from the ground up, serving as TruAmerica’s content partner from naming and branding the show, defining its editorial voice, and managing the production from research and strategy, guest booking, on-camera direction, and post-production.
Integrated promotion through email, newsletters, social media, and targeted media relations ensured cohesive visibility from launch. Strategic decisions were research-driven, curating high-caliber guests from real estate, science, academia, and government to illustrate the central theme of “building better communities.”
Results:
Following its November 2023 debut, the podcast quickly delivered tangible results:
- Episodes averaged 5,000–10,000 cross-platform impressions
- Multifamily Executive Magazine named the series the #1 “Podcast to Watch” in 2024
- The guest pipeline shifted from outbound recruitment to inbound interest within months, creating a year-long booking waitlist.
