Solutions:
Tasked to drive media strategy for New York City's leading real estate advocacy organization during the post-pandemic recovery, housing supply crisis and multiple election cycles. Partnered closely with research, government affairs, coalition partners and external consultants to identify and advance data-driven storylines that supported public policy and industry priorities.
Strategy:
Supported development of new narrative-changing reports and quarterbacked integrated communications campaigns through exclusive media placements, press releases, op-eds, media statements, press events and executive interviews. Coordinated messaging across staff, members and coalition partners to maximize reach and consistency.
Results:
Guided strategic communications efforts that contributed to major advocacy victories, including landmark zoning reforms and expanded incentives for economic development, housing production and conversions. Generated extensive national and local media coverage of office visitation research based on mobile location data, helping quantify the flight-to-quality trend and provide a more accurate picture of the office market's recovery.
